Aligning strategy and market fit to develop impactful products. Driving structured innovation from the first idea to the launch, with a focus on design thinking, problem-solution fit, and branding as an integral part.

Designing seamless, user-centered services and experiences that drive engagement and brand loyalty. Integrating UX, CX, and brand experience to create smooth interactions across all touchpoints.

Leading design sprints, co-creation processes, and innovation initiatives. Translating ideas into actionable solutions and combining strategy with creativity to drive innovation.

Putting people and trust at the centre of AI transformation. In my MAS master thesis, I study why organisations get stuck in pilots and what helps AI scale into everyday work, so AI becomes a trusted booster for real business outcomes.