Experience Design
Concept and implementation of Swisscom’s new Internet experience on swisscom.ch, with a focus on structure, narrative flow, and brand presence.
Swisscom Internet Experience
Sector: Telecommunications
Services:
Concept for the page experience
UX structure and storyline
Alignment of product, messaging and design
Strategic integration into the overall offering
Together with an interdisciplinary team, I shaped the page as a coherent end-to-end experience, translating Swisscom’s quality promise into clear content, interactions, and visual hierarchy.
The result is a page with intuitive navigation and a storyline that stays focused on what matters. It offers orientation, builds trust, and makes the Swisscom brand feel tangible in the digital space.